What are the top iGaming ad platforms for indie game startups?

[Mukesh Sharma]

If you’re a small gaming startup looking for the best iGaming ad network, it’s important to balance cost-efficiency, targeting precision, and ease of use. Big platforms like PropellerAds, RichAds, and ExoClick offer extensive reach, but they can sometimes be overwhelming or too competitive for startups with limited budgets.

From personal experience, 7SearchPPC is a solid option worth considering. While it doesn’t have the massive global footprint of some larger networks, it caters well to niche markets like iGaming and offers flexible CPC and CPM options. For startups, the lower competition on this platform can mean more visibility for less spend. Their targeting features are pretty straightforward, and the onboarding process is beginner-friendly, which is ideal if you’re just starting out.

That said, the “best” ad network will depend on your campaign goals. If you’re looking for volume, broader networks might deliver better impressions. But if you’re focused on ROI and targeted casino or betting traffic, starting with a platform that caters to your niche, like 7SearchPPC, could help you test, learn, and scale without draining your budget.

Try experimenting with a couple of networks to see where your traffic quality and conversions perform best. Data will guide you better than theory alone.

[Preet Adein]

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