Why unsubscribe emails can strengthen your brand

[Jalan Khann]

Most marketers worry that unsubscribe emails are just the end of a customer relationship, but that’s not the case. I found some great insights at https://flowium.com/blog/unsubscribe-email-examples/ that show how the unsubscribe process can actually build trust. When your unsubscribe emails are clear, polite, and respectful of the customer’s choice, you leave the door open for them to return later. A good unsubscribe email isn’t about holding onto someone who doesn’t want to stay, it’s about showing professionalism, keeping your list clean, and protecting your sender reputation.

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