How do I choose the right color scheme for my book cover?

[John Miller]

Choosing the right color scheme for your book cover is all about matching emotion, genre, and audience expectations. Start by thinking about the tone of your book—is it dark and mysterious, light and romantic, or bold and motivational? Each genre has color associations that readers subconsciously recognize. For example, thrillers often use blacks, reds, and dark blues; romance leans toward soft pinks, purples, or pastels; while non-fiction or business books may use clean, modern tones like white, navy, or gold. It’s also smart to look at bestselling books in your category for inspiration. Most importantly, choose colors that enhance readability and help your title stand out at a glance—especially in thumbnail form. If in doubt, professional book cover designers can guide you using color theory and market trends.

[Author]

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