Has anyone tried popunder ads for online lottery traffic?

[Mukesh Sharma]

Popunders work well for gambling verticals—how effective are they specifically for lottery traffic?

[Vikram]

Yes, many marketers have tried popunder ads for online lottery traffic, and the results can be quite effective when done right. Popunders are less intrusive than pop-ups and typically appear behind the main browser window, giving users a chance to explore them without disrupting their browsing experience. This format works well for online lottery offers because it captures user attention when they close or minimize their browser, leading to higher engagement rates.

If you’re looking to test this traffic type, 7Search PPC is a great ad network to start with. It offers access to quality popunder inventory targeted toward niche audiences like online lottery and sweepstakes. You can set your targeting preferences, control your bids, and track real-time performance to optimize results. Pairing popunder ads with compelling creatives and clear CTAs can help you drive quality traffic and boost conversions for your lottery campaigns.

[Edward Evans]

I’ve been reading up on different ad formats to understand what works in 2025, and I came across this article about popunder ads https://en.trafficcardinal.com/post/popunder-ads-in-2025-how-they-work-benefits-best-networks . What I liked is that it wasn’t just theory — it gave real strategies like segmenting desktop and mobile, testing multiple creatives, and not over-optimizing campaigns too soon. It also described the best use cases: sweepstakes, casinos, even antivirus tools. For me, the big insight was how timing makes all the difference — the ad shows up after browsing is done, which feels less intrusive but still gets noticed. That balance between subtlety and effectiveness is what makes this format stand out.

[Author]

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