Audience Alignment Headaches

[Marion Hoppe]

Say you’ve got one publisher deeply rooted in YA fantasy and the other one lives for gritty nonfiction. Guess how that collab plays out? Badly. Audience trust fractures when you slam together polar vibes. One email list gets weirded out, the other’s just bored. Book tours feel mismatched, publicists throw shade behind the scenes. Cross-promotion tanks unless the messaging is borderline surgical. And then there’s social—mutual tweets that sound robotic, newsletters with zero crossover traction. It’s brutal. People assume “books” is a genre. Not even close. Tried blending cookbooks and political theory once. Yeah, no. So a lotta folks have started checking audience overlap with tools like the one on https://andrewlinksmith.com before they even share a draft doc. Safer that way.

[Faren Fatgas]

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[Author]

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