That’s a pretty balanced take. I think the point about traffic quality is what most people overlook. Getting clicks is easy, but getting visitors who actually engage is a completely different story. Starting with a small budget and testing different messages makes a lot more sense than expecting instant results. The same principle applies to SEO and outreach as well. I came across some useful insights on long-term organic growth at https://seofreshs.com/, and the focus on steady improvements rather than quick wins really stood out to me.