For me, it used to be a mystery how realtors and developers manage to sell projects that literally don’t exist yet. It’s all about visualizations and renders. And basically, the job of realtors and everyone in real estate is to sell not the project, not the house, but the dream, which is exactly what studios like Genense https://www.genense.com/services/3d-house-rendering/ help with. When a potential buyer doesn’t just hear or read the project description but actually sees it, it’s way easier for them to decide to invest.