Home Forums Coloring Native or Display Ads in Gaming Which Works Better?

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      Mukesh Sharma
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      Hey everyone I’ve been diving into gaming ads lately and honestly I got a bit confused at first about whether to go with native ads or display ads. So I thought I’d share what I found from my little experiments and maybe it can save someone else some trial and error.

      The main thing that got me stressed was the conversions. I mean you can spend money and traffic on either type of ad but if it doesn’t actually bring players to engage it feels like throwing coins in a fountain. I saw a lot of debates online about which one performs better but it mostly felt like opinions without real testing.

      So I decided to run a simple test on my own. I split a small campaign budget between native ads and display ads targeting the same audience in a few mobile games. My goal was just to see which type actually made people click through and take action without overthinking analytics too much.

      What I noticed was interesting. Native ads felt more natural and less annoying to players. People seemed to engage more casually, like they were reading something they were actually interested in. Display ads on the other hand got noticed quickly but the clicks didn’t always feel genuine. Many people would tap and bounce right away. My takeaway was that native ads gave better engagement while display ads might grab attention faster but not always lead to meaningful conversions.

      Of course this is based on my small experiment and results might vary depending on the game or the audience. I also tried mixing both in different spots and honestly sometimes a combo works best but I still felt more comfortable leaning on native ads for conversions.

      If you’re curious and want a deeper dive into the comparison, I found this guide really helpful for understanding the differences in practice native ads vs display ads in gaming. It explains things in a way that made sense to me without feeling like a sales pitch.

      Overall I’d say if you’re starting out and your goal is meaningful engagement rather than just impressions, try native ads first but keep an eye on display ads too. And remember that no matter what type you choose, testing in small batches helps a lot. It saved me from wasting money and gave me a clearer picture of what actually works for my games.

      So that’s my little experience. I’m still experimenting but for now native ads feel like the safer bet for real conversions.

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