When we launched the new landing page, I was sure that everything looked beautiful, adaptive, modern — that meant it would sell. But in practice, everything went wrong. People came in, looked and… left. Conversions were lower than expected. Then I decided not to change everything, but first figure out what was going on. Specialists from https://conversionrate.store/case-studies/ came to the rescue. They didn’t just look at the design — they studied user behavior, heat maps, and conducted tests. The result was specific actions, not abstract advice. After implementing the changes, conversion increased by 39%. This was the first time I understood the difference between “beautiful” and “effective”.

Hello! I noticed something interesting: many project owners are focused on attracting new clients, forgetting about those who are already on the site. But this is where you can find a lot of growth points — in the interface, structure, motivation to act. When you start working on this, the result is not long in coming. The main thing is to think not in templates, but to adapt to user behavior.