Choosing the right colors for a logo isn’t just about what looks good—it’s about what feels right for your brand’s personality. Colors evoke emotion, trigger memory, and influence how people perceive your business. For example, blue often signals trust and professionalism (great for finance or tech), while red can represent energy or urgency (think food or retail). The key is to think about your target audience and what emotion you want your brand to spark. If you’re just starting out and working with limited resources, using an Affordable Logo Maker can help you experiment with different palettes and instantly preview how your color choices affect the overall vibe. Just make sure the colors translate well across both print and digital formats.